RAJAR Summary - Q4 2007
Q Network are the only commercial stations in NI to show an increase in reach from Quarter 3 with an encouraging 2% lift in what was a difficult quarter overall for NI radio.
The first figures for Seven FM show a promising start with a reach figure of 18,000.
|
Station
|
Reach
Q3
|
Reach
Q4
|
Reach %
Q3
|
Reach%
Q4
|
Listening Share
Q3
|
Listening Share
Q4
|
|
Q Network
|
85,000
|
87,000
+2%
|
29
|
30
|
12.9
|
13.7
+5.8%
|
|
Six FM
|
23,000
|
20,000
- 11.3%
|
27
|
24
|
10.9
|
8.9
-18.3%
|
|
Seven FM
|
NA
|
18,000
|
NA
|
13
|
NA
|
4.7%
|
YOY Reach Comparison
|
Station
|
2007 Reach Q4
|
2006 Reach Q4
|
YOY
Change
|
|
Q Network
|
87,000
|
70,000
|
+17,000
|
|
Six FM
|
20,000
|
24,000
|
-4,000
|
|
Seven FM
|
18,000
|
NA
|
NA
|
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